Purpose

Purpose is a typeface that was created for an Assignment in the Bachelor of Media Arts Degree at the Waikato Institute of Technology. The first research stages involved gathering imagery and typefaces influenced by New Zealand’s flora and fauna. The idea of New Zealand’s nature was further developed and combined with Christianity. As a Christian, I believe God has created this universe, our world and the beautiful nature we have in New Zealand. With the combination of nature and God, the typeface Purpose was made.

Designer: Ashley Bryant