Swing sans

This Quebec vernacular typography was used for the logo of the Swing brewery. The shapes of the letters were inspired by Native American petroglyphs considering many Quebecois identity symbols are borrowed from Native American culture. (The racket sinew, bark canoes, fur, etc. ..)Native American petroglyphs illustrate these concepts and elements of natureas the Amerindian language was primarily oral. We can observe a river (s), spruce (i), etc... within the logo.

Designer: Simon Langlois